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The top performers
THE HINDU has emerged as the market leader among all daily newspapers, the `Department of Posts' has retained its numero uno position in the postal services sector despite the onslaught of courier services and `Gemini TV' is the most popular satellite television channel.
In the FMCG sector, `Colgate' reigned supreme among toothpastes, `Lux' among bath soaps, `BSNL' despite its late entry has gained the number one slot among mobile service providers, `All Out' was found to be the most sought after brand to fight mosquitoes and `Pepsi' had the last laugh among the soft drinks. These are the findings of a sample survey conducted by students of the Ambedkar Institute of Management Studies (AIMS).
The students presented their findings on the conclusion of a five-day workshop conducted by AIMS last week. The 70 participating students, formed into five teams, and conducted an intensive marketing study covering 1269 households and 140 retail outlets in different areas of the city.
Earlier, addressing the gathering the Management Consultant from Chennai, H.K. Lakshman Rao said "The constant factor in management is `change' and the prospective managers should have the ability to analyse the changes ". The Director of the Institute, C. Suryanarayana, spoke .
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