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Burgeoning Fitness Centres

Rising demand

FASHION and fitness complement each other. Increasing fashion consciousness is leading to the desire to be fit. The impact of TV is a reason for the increase in fitness centres. Fashion shows that glamourise muscular male models and slim women have made youngsters turn to fitness centres to enhance their personality. Recognising the market potential, businesspersons have invested in the field resulting in state-of-the-art fitness centres.

Sanjay Mehta

Purasawalkam

(The views expressed in this column do not reflect the views of the newspaper)

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