BRAND LINE
INTERVIEW:
Feeling the ‘Pulsar'
Bajaj Auto's S. Sridhar explains why the company has launched a smaller version of the Pulsar.. At the start of the millennium Bajaj Auto swept many bikers off their feet with Pulsar 150. Pulsar 180 followed soon. Even about six months ago, with ...
INTERVIEW:
Bajaj rides the learning curve
S. Sridhar on the prospects for Bajaj's other bikes.. XCD was never promoted as a family bike or a commuters' bike. This brand could have been given more attention to improve ...
ONLINE MARKETING:
For a good bargain online
Online shopping need not rob you of those attractive deals on bulk purchases. Web sites now allow you to become part of a group with exactly that in mind.. H ow many times have you teamed up with friends to shop at the local bazaar, buying in ...
INTERVIEW:
Agenda 2010 for the retail sector
FDI in multi-brand retailing, industry status and easier regulatory norms … a peek at the retail wish-list.. At the start of the century, or even mid-decade, what were the policy expectations to be fulfilled by the end of the first decade, ...
INSIGHT:
Taking a reality check
Get real, seems to be the message playing out from events of 2009.. As 2009 slid into the history books it also brought to an end a decade that has been labelled the Noughties (for the two zeroes or noughts that lay between the number two and ...
BOOKS:
Eight Cs of electronic event systems
Communicate, cut costs, and conduct research are the first three of the eight Cs of electronic event systems, that Leonard H. Hoyle mentions in Event Marketing (www.wileyindia.com). Communicating is about using the large array of ...
NEW PRODUCTS & SERVICES:
Open sesame!
V3 Engineers have launched a range of eco-friendly doors under the brand name ‘V3 Dorz'. They come in standard sizes, with fully-assembled frame and doors ready for installation to the wall. The basic frame of the door is made out ...
NEW PRODUCTS & SERVICES:
Be ageless
The Ozone group has expanded its flagship brand Nomarks to launch an organic extracts-enriched cosmeceutical skincare range. It comprises three new specialised groups – the Green range for oily skin, Blue range for dry skin and Pink ...
NEW PRODUCTS & SERVICES:
For your desk
CRY World has launched a new range of desk calendars for 2010. The Expressions of Childhood calendar is a set of positive statements capturing hope for a better tomorrow. Priced at Rs 66, these calendars can be ordered online ...
NEW PRODUCTS & SERVICES:
Grande designs
Hindware has introduced Grande one-piece EWC (water closet) and Grande under-counter washbasins. It has added new space-saving features to the EWC. These toilets utilise dual-flush technology to save water. The price is Rs 32,939. The ...
NEW PRODUCTS & SERVICES:
Go floral
Henkel India has launched a new variant of Mr. White with the scent of fresh flowers in the South zone. It is priced at Rs 28 for 450 gm pack and Rs 52 for the 800 ...
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